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Getting Down to Business with Claire Pateman

ABOUT THIS EPISODE

How do you become a successful female entrepreneur in a man's world? If you're Claire Pateman, CEO of Annabelle's Wigs, you simply refuse to accept that it is a man's world!

After having her first child, Claire made the decision to escape the corporate world and follow her dream of running her own business. In this episode, Claire talks to Mo Kanjilal about how she made her small idea into a huge success, the pitfalls along the way, and why inclusion is so important when building a customer base.

Plus Zoe Thompson gives us this month's What Fresh Hell Is This? report.

And welcome you, the re imagination ofwork podcast from watch this space. This is the podcast where we help youto reimagine the world of work and think of new ways of doing things andnew ideas. I'm a Candel, I'm one of the COcreators of watch this space, and this episode is sponsored by Plus Accounting,a firm of experience, chartered accountants based in Brighton and Hove.They offer a comprehensive range of tax and accounting services, so, whetheryou're just starting out or thinking about selling your business, they canprovide you with support and guidance that you need to keep control of yourfinances and plan your affairs for maximum efficiency. What makes them stand out from thecrowd? Is there genuine interest in you and your business? They take the timeto understand, what's inforcement to you and then total their services toyour requirements, whether this means helping you to set up a zero accountingsystem, improving the profitability of Your Business or advising on complextax issues. They can help you with all of these matters. So thanks very muchto plus accounting for sponsoring this episode and the guest. I have on thisepisode, I'm very excited about I'm thrilled to introduce car patent coAnnabel's wigs he cleo O to be here. Hello, love me Tarry on the show thanksso much for joining us and for just go your clear and I've known each otherfor many years, so we're going to do it best to not cackle and behave ourselves,no kind of of yeah. So I clar is the CEO Anabel's, wigs, so clany just tellus a bit about you and how you started a business. I started, and I was wakefourteen years ago, when I was off on attentionly with my daughter, I'dalways wanted to run my own business. I come. It came from a family who gotentrepreneurs and I desperately wanted to start working in the corporate worldand work for myself and when I was up on a changing in that was the firsttime I had to kind of start researching different things. I research so much and came up on thisidea of weeks and her pieces and I love wearing. We can harpies going clappingand you know changing into different hairstyles a so. I totally started it from squashand just on Ebay and then over the the next six or twelve months it just itjust kind of started to take off a were getting like not on more sales and andmy business partner here is amazing at so making my pages Internet design, WebDesign Yeah, and he started our website for us and then, of course he was sogood at that everything kind of took off. So we started having like a few differentranges of colors and we didn't design anything ourselves and then we kind ofgot a bit more confident you and we...

...started to design or enstone or oncolor, and we kind of went into like a few niche markets like we were. We usedto provide big for lots of bless answerers, which was always fun goingto like by less perfanes and seeing them one show, and then we starteddesigning a lots of vintage wigs so and we still design is a venture. So at themoment we kind of we have a lot of the monopoly on that kind of style anddesign. And how do did you skate so you started it and you had. It was justhuging that from home and then the website. How did you reach out and findthese markets that you were selling to? Oh, I mainly a social media right. Itwas social media first and then having the website, butit was when I started there was an Insagi wasn't big at all. It was mainlya facebook and twitter and we used to sell loves through twitter, but as timehas evolved, you know the different social media platforms are taken overand it's tit less on twitter and so much more in Instagram, and I guessinstagram is so visual yeah and having a product. That's very visual. It's agreat way to promote it and you've had lots of media coverage as well over theyears to a bit about a yeah. We we've been really lucky. We provided the wicks for the Olympic we've done. We've done lots of movies,we've done, Dr who we've done James Bond. It isalways really exciting when you go to a movie- and you see your wigs wow islike. Oh, my God, as my ways up there yeah and that that side of it is greatand has to happen through social media people finding out about you that way.No, I think a lot of it was through menetworking right in the beginning. I would I would lend out o models to to her styles and then I will go alongto shoot. So I d like start to meet loads of people yea and most of thepeople that I deal with now, who are like her astonished for youknow: Tvam Film. I met a long long time ago in the beginning, right, okay, yeah,and so we talk a lot about women in business and, like women startbusinesses. The story that you've told actually is when we hear a lot wherewomen have been working in Corpora and it's not seating their life and theywant to do something themselves and then they want to start a business, andI guess the difficult thing for people is like. How do you do that? How do youtake those steps, storing a business? So do you think, because of the marketyou're in has been a woman? How old you back in any way or do you think it'sbeen more of an advantage? No, I think, for me I grew up in a house or wherethere was total quality. So I never eve out being a woman was going to hold meback and I went to a same sex school and I never had that feeling, but Ican't imagine lots of other women definitely have that, especially comingout of a corporate. Well, where it's...

...not always equal. You definitely don'tfeel you're ruining the same money as a man in the on position as you and thatbit of going from a full time job to start your own business is really scary,because you're going from a full time, as you know you from a full time salaryinto something. You have no idea about. It's like the dream or the idea thatyou've had in your head. For you know, six months a year coming, hopefully becoming sit asuccess and coming to something. So when I started I was kind of Blacky Iwas. I was working in a low fan and I went back to work after I had mydaughter a couple of days a week, so I still had some. You know some givemoney coming in, but then I also had the other money from from selling the Waks, and I wouldsecretly go out at lunch time and cost away Busan, then, with the brand, becauseyou've got real distinctive brand and, like your Instagram House, I've gotreal, just think is tin about them. How have you developed that and like thestyle of representing women, think I always want? I want her to be totaldiversity and yeah we're putting out. I don't want it to just be one type ofwoman, especially when you're building a business you want to appeal toeverybody yeah. Oh, we. We just really wanted to appeal to everyone and bereally diverse and and show lots of different stars of women being confident and happy aboutthemselves in our wings, because you know sometimes we have girls, the justwant to wear with, because they want to change our start, or we have, ladies,that need to because they've got hard off. We just want to be an affordable brand. That reallyhelps you feel good about yourself yeah, and that is one thing I think if you dohave hair loss, it is for whatever reason itis a real confidence. Not If you can, you know just spend. We do try and keepour weeks, but quite raising press thirty pounds on just having a newglamorous hair style that can make all the difference yet having a reallycrappy diet, to feeling confident in yourself yeah. Definitely I lovedhearing from you a beginning of a pandemic. When we were in look downwhere EBE saying like it's Goin, crazy, you be buying. We I like you becausethey aren't all these zoom calls, so they want to look them because I didn'teven know I. I, where are they going in the was only you that said that,because yeah I couldn't understand, I was not questioning it because it wasreally good, but I could not understand, don't yeah, I think it was. It wastotally. It was M Hart an a new look for the oats, love thatyeah great and we're going to take a short break and cut to the. What freshhell is. This report welcome to this episodes? What freshhell is this report on the thirtieth of July two thousand and twenty one, theauthor, poet and teacher Kate clanche,...

...was accused of racism in her book, somekids, I told, and what they taught me. She actively denied these accusations,but, as usual, people have fled to twitter, with a pleaver of accurate andquite disturbing receipts. Numerous readers have pointed out the racialsilers classes in stereotyping and fatphobia featured in the book, all ofwhich were for genuine descriptions she had used for her students. This isbrought to attention serious questions on contemporary pedagogy and the abuseof authority in educational contexts. It also shows light upon how we stillhave miles to go with abolishing discrimination in the publishingindustry. Similarly, Scottish Health SecretarySues a nursery in Dundee of the race discrimination in an article on theIndependent. It is said that s and p politician whom a Yusuf and his partnerNadir El Nale, took the step after the nursery said that it could not accepttheir younger daughter. Even though a white child of a friend was lateroffered a place at the same Facilitye, the nursery has been called to publiclyapologize and agree to make a donation to an anti racist charity of theclients choosing within the next fortnight. The annual ruing event, the HenneleRoyal Regatta, has just updated its dress code to allow women to weartrousers for the very first time since eighteen, thirty nine in its onehundred and eighty two year, history is had strict gender dress codes, whichhave only changed due to durgin grant an Oxford student and member of theUniversity Woman's Boat Club, who launched a petition that garden is morethan one thousand six hundred signatures. And lastly, the climate continues to beof low priority to the UK government, as they have been found to spend just azero point: zero one of its GDP on fighting the climate crisis. The WWFsays that this just isn't enough to accommodate for the cleaner, GreenerFuture. We will want to see- and this warning is made even more desperateafter the latest land mock you and report which states a code red forhumanity when it comes to tackling the environmental emergency. Thank you fortuning into this episodes. What fresh hell is this report? Thank you so for the report that it wasgreat to hear from me and clear back to talking about you and Anna Bell's Wig.So another thing that people talk to us about law is: They want to start abusiness, but I'm not sure how it's going to work and like the challengesof running your own business. So talk to me bit about how that's been youknow how busy it's been and how you kind of managed all the different tasks. Well, when you start your own business,you were doing everything yeah and yeah. It is very scary in the beginning, likeI said before, because you have no idea if it's fanastic seeds or not as asudden, you find yourself, you know, being an accountant packing doingsocial media, doing everything yeah and you kind of have to because you can'tafford to anyone else to do it for you...

...and is why, in the beginning I mean forme, especially I used to work to like ten eleven ocock at night. Did younever seem to be enough time in the deck? Oh Yeah and also you're O excited,because it's something new and it's exciting and it's yours and you want itto work. So you you want to work really hard at it, but it is really scary andI think it is. I think I starting something new. You have to what it'smuch better. If you try and do as much research about a product before yeah, Istart so at least you've got a little bit of information behind you beforeyou before you embark on any business, so you knew that it was unique whereyou offering. When you divert business, I knew it was I from the research Idone. I thought it was something that could work and also I love weeks andhere sentons and hair pieces yeah. So I thought it was something I waspassionate yeah and that helps don't eatin about it. There then you're goingto do your best to make it work, but it was. It was only kind of starterbecause you could do all the research in the world, but it's that first onthat first step and it is just a Jungen ball of you know, trying to do so. Manythings that want yeah to make it become a success, and it is a scary time yeahand then you grown is gradually grown as six. I remember a time you knowwhere you had all the wigs in the house yeah an it's casually grown. You gotyour own premises, so the garage and spare so they did. He come a pointwhere you felt confident enough to then take steps to take on premises, Yeah OGod. It was like it was in the house and then it was in the spur bedroom andthen were converted to the Garridge, and then we thought, oh, my beeve got abit of extra money and we made a big shed in the back garden and then, afterthat, when everything was full and you couldn't walk for anywhere in the houseor try tripping off over Wik, we just kind of thought. Okay, maybe we couldcouldn't get some premises. I'm again, that's really really scary es, but is worked really well having thatand my God, it is so nice not having your house full of week, yeah and theNice thing about it. Is I don't work all the hours anymore yeah, you house,you just think you know, there's no knocking off time, yeah, you're,wearing you're, working all the time yeah, and that kind of brings me on tolike working hours and being a mom, because if you stayed in your career inyour you would have had you know, strict working hours to tell me aboutthat, how different it's being money in ten. I would never go back. Oh, my God,it's so good! So when I lived in Brian and worked in London, I would reallylive men get into like seven o'clock, but now I go in to work a Tis, nine andI can kind of fit and our post comes and they pick up face up at threeo'clock. So I can kind of finish the going to pick up. My Kiss was stillyeah and in the summer holidays and any...

...holidays, it's so good. I don't need toworry about child care because I can take some time off and and there mykids, yeah and also I have to they can go into that man. How about a yeah? Iknow I know you to about before they happen into workmate, run around andtry the wigs and that's it. But you know sometimes they've got coming yeah.Yeah. Definitely so tell me about a bit more about, like your hope, to thefuture, the business and how you see things developing well, we've beendesigning lows and new, wigs and hair pieces that we do change very soon. Webecause we have so many vintages T, decided we're going to really expand onthat and do her pieces and weeks throughout the, asso going from t s up to the s where it's going to be like crazy back amotzahs come back into fashion, so we are going to be getting we having madeat the moment a whole load of yeah, it crazy little mallets and were also going into what Harryextensions and poiters. But for us we do ot, really use human hair. It's inmy own synthetic LICAS. We want it to be Elyah, okay, because I well well. That's theother thing. What about wedding? Because I wore one of your head? Is itmy wedding yeah? You did yeah, I E N. We do work with loads of hairstylesthat do price, because it's so much easy, yeah HAPS! Well! Well, you know,and how long did it take for that people? My exactly I mean it wascomplete. I didn't have to worry about my hair, because if the hape justlooked all long and the flowing yeah ththat, the thing with those hapase isit's kind of like instant Ame yeah. You stick it on it's so easy to put on. Youdon't need to be hersaet, especially a three quarter week and and then youintently have really longful gamers hat. I think the only thing is when you takeit off. So me, your hair, and these feels like really boring yeah, although,as I remember I o mine and days where I don't fill up, my hair is like I justto cover out. You can do that. I yeah and then be he wears. He buys wedden.He wears them. Is it just anybody? That's doing that or is it celebritiesof he continued with sort of TV shows and things like that? I mean what witthe Pineta TV and theater especially kind of drop up, but since everything'sbeen open up again, where nots is so good lots of theaters a start workingagain, a TV shows. Yes, we get lots ofcelebrities were in the ways and I think a lot of the time. The styles arecelebrity droven, so you'll get one be one of the codetan wearing a certainstyle, and then that would be the thing that everybody wants to yeah. But thenthose con styles and colors go in in at a fashion very quickly, yeah. And howdo you keep up with all these different...

...friends? Is it three following socialmedia? Yes, I definitely follow a lot of celebrities that have to the hairand social major yeah. We continuously designing like more and more Wicks,which actually is really fun. That's one of the best fits about the job thatI really enjoy. Yes, just going out there and finding what's the most ontrend thing and then designing it and then saying your designing real, yesand then hopefully people about it, because there have been many times thatI designed absolute kippers, which no one has ever bought my list. One was apin Castro n and then we things like social media.You mentioned early on about how I used to be twister, and then it's instagram.What about things like tictacs? You ventured into video a little bit right, I mean normally. What I will do is Idon't feel like. Personally, I can make a Tataite in a way to much prefereraipeople if the inference is yeah weird to it. But yeah I mean to remember so.We were with our NTICO at the moment, I'm doing most a social media and it'ssuch a be a job yeah. So I do find that I focus on one thing more than another,but I'd have just started a tick tock account, but at the moment I thinkwe're very, but seven for folatre ridges are going on there, butyeah. Tak Chock is massive at the moment yeah. It really is it's reallytaken off over the last year, yeah and then so on. INSTAGRAM. You haveinfluences that you provided woes day and then they send you pictures andthings. I so I mean not just influences. We havelovely girls that we work with. We have Anabel's wigs muses, who argos the that we sent weeks to normal girls, youinfluences just normal customersthat we Serato and yes, we work a lot of a lot with influences as well yeahand you do competitions and things I see yes in cold, it's a you know: Everybodywas to win some year, it's great having the competition, and I enter lot thecompetitions on instagram it just. I think it just keeps the social majoralive yeah. I keeps it more interesting as well. Yeah, okay and then in terms of like starting your ownbusiness and growing it in a way you've done. Do you have any advice for peoplethat have an idea and what to do with themselves? Honestly, just go for it just go for it.Just for you know, do you research spending some time looking at yourcompetitors and then, if you think it's a viral product just take that first up,because it is the best thing, yeah thing that I ever did fantastic and didyou get advised from people before you...

...started like you know, financial advicethings like that now, when I don't I that silly about it, taking over the world of Bakshas you've never applied for spongingthings like that is all just men, men, I've been really lucky because mybusiness partner, he is so good at the back office, then,and so, and making the website look really pretty no yeah. Even it never was that much ofa problem getting people on to the website to show which I know is aproblem, for you know not a problem, but you know a herd or you have to getyeah. I have to get over having a business. We have been really lock inthat respect and any regrets anything that you wo have done differently, thepickup, Ri, brilliant and then, in terms of likeday today running. Is it now at the point where I know you talked aboutthat you don't work such long hours now? Is it now at the point where it'smanageable and you have the help that you need for finances and things likethat yeah, but all kind of d we used to have more people coming to help yeah,and so that did mean that for me I would have more time to do. Martin Yeah,I know because of Cavit there's just two of us in the office which sometimesis a struggle getting everything done and even though, yes, I do go a homethree and look after the kids. I will be working on his Perino the night atthe moment because of covered, and I really do enjoy doing insteat as welland yeah. It's really lucky when you see again people who be mainour works,who have felt less confident. Suddenly Ihave all these confidence and you know seeing them happy is a really goodthing. Brilliant! Well Kay. Thank you so much for talking about business nowover to you to tell everybody where they can find you website social mediaEXCEPTA. So if you're, looking for wigs or happies party, childs or extensions, have a look on anibal wake to cos at UK,our Social Major Instagram is annabels under school weeks. We have veryreasonable with an her paces and every single style, including a pig brilliant. Thank you so much clear andJesus been the reimagining at work. PODCAST, I'm a candela one of the COcreators to watch this space and find what the space go to watch this spaceop UK on social media. We are at watch the FTE and tank so much to plusaccounting Colis Contein. The ODE AND WE'LL SEE.

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